This is the new Snoop Dogg video. I don't know, but I think he finally took the comicbook character that he has been building to the next level. It'll be interesting to see how this affects his status among the young Swedes that thought it was a good idea to start emulating that crazy Snoop talk.
The video was directed by Melina Matsoukas, excited to see what she'll be doing after this as I assume that this single will blow up (at least in Europe).
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